From Platforms to Creative Systems — Rooted in UX & Built for Scale
With a background spanning front-end development, UX strategy, brand positioning and messaging frameworks; I design and build platforms that are scalable, user-centered, and business-aligned – supporting clarity, momentum, and long-term digital growth
Recent Work & Ongoing Systems
Co-Product Lead
04.2025 - 06.2025
Diagnosed complex stakeholder needs, validated a lean MVP prototype, set the strategic foundation for future product direction, and contributed front-end development support during the final UN launch sprint.
Led UX strategy and MVP delivery for the project-facing side of Ocean Matcher — an AI-powered platform that helps ocean-impact projects gain visibility and connect with aligned funders, programs, and experts. Translated complex research and multi-stakeholder goals into a validated prototype that set the strategic foundation for long-term product direction. Introduced the "Readiness Coach" concept and structured the platform's core pillars – Clarity, Readiness, and Guided Exposure – into guided dashboard flows. In addition to product leadership, contributed front-end development support during the final sprint to ensure platform readiness for launch at the United Nations Ocean Decade Conference 2025.
More Info →“Jessica bridged strategy and execution for Ocean Matcher – shaping clear MVP direction while delivering production-ready code praised for its clarity and precision… ”
Aleksander Schipper — Co-Product Lead, Ocean Matcher
Read full testimonial🎟 NFF (Norwegian Football Federation)
CompletedConducted research and experience mapping to evaluate NFF’s supporter membership flows and ticketing ecosystem. I led journey mapping and synthesized insights from user interviews across three membership tiers. Explored how navigation, communication, and benefits structure could better align with user expectations and organizational goals. My work helped clarify how fragmented systems — spanning the NFF site, SecuTix, and Supporterklubben — impacted value delivery. I contributed actionable recommendations focused on community-building, clearer membership tiers, and platform-ready UX improvements.
🖥 NoA Ignite OnePager Sales App
CompletedArchitected and built an internal tool that generates dynamic sales documents in both PDF and PowerPoint — reducing manual formatting and ensuring brand-aligned output for client-facing proposals. I used Sanity CMS in a novel way, transforming it into a modular content system and single source of truth. Built custom input components and layout modules that enable staff to create multiple tailored versions of company profiles. Export logic was developed using React-PDF and PptxGenJS. The tool is now used by the sales team to streamline proposal workflows and scale outreach with consistency.
✨ Gimpville (Award-Winning VFX Studio)
OngoingCurrently leading the digital strategy and design for Gimpville’s new employer-facing brand and website — focused on positioning the studio as a global destination for top-tier VFX talent. Delivering a narrative-led messaging system, modular CMS, and scalable recruiting experience — aligning design, content, and internal workflows in a unified digital platform.
💫 Clarity Return (Early-Stage Product)
ConceptBuilding Clarity Return, a productized diagnostic tool that helps founders, consultants, and early-stage teams map what's working, what's missing, and what to do next – across UX, brand, content, and system readiness. Unlike static audit templates, Clarity Return delivers guided structural insight powered by systems thinking – blending research logic, brand clarity, and technical readiness into a fast, actionable report. Early-stage versioning includes form-driven insight logic, lightweight scoring, and shareable reports, designed to save teams from wasted rebuilds and guide clear next steps.
Frameworks / Systems (For Clients)
🔍 Clarity Check
Use Case: When a founder or team feels their brand or site “isn’t working” but can’t explain why.
Purpose: When a founder or team feels their brand or site “isn’t working” but can’t explain why.
Outcome: Clear report + next-step roadmap that highlights quick wins and long-term fixes.
🧩 Foundation System
Use Case: New or growing companies that need scalable design + dev consistency.
Purpose: Create modular design components (typography, buttons, grids, patterns).
Outcome: A clean, future-proof system enabling faster builds and easier scaling.
🗣️ Narrative Framework
Use Case: Teams with a scattered narrative, unclear value, or weak differentiation.
Purpose: Define positioning, craft key messages, and structure site content around clarity and credibility.
Outcome: A cohesive brand narrative and content flow that builds trust, attracts the right audience, and supports growth.
👥 Talent Story System
Use Case: Companies wanting to attract top creative or technical talent.
Purpose: Elevate the career/talent section into a branded experience.
Outcome: Digital space that highlights team culture, showcases expertise, and draws better candidates.
🚀 Fast-Launch Canvas
Use Case: Map, test, and validate lean products before scaling.
Purpose: Map scope and design/test a lean version of the product.
Outcome: Functional prototype + clear user feedback to validate scale-up.
🧭 Momentum Map
Use Case: For mission-driven orgs struggling to connect business goals with digital execution.
Purpose: Map out systems, workflows, and opportunities for automation
Outcome: Strategic blueprint that aligns UX, tech, and business growth.
Let's Build with Clarity
If you're launching a platform, scaling a system, or refining your brand – let's connect. I bring product clarity, UX depth, and systems thinking to help teams turn vision into scalable outcomes.
Selected Case Work
(Selected projects from recent years – where frameworks, UX strategy, and front-end systems turn complexity into clarity)
