🧬 I build digital systems that connect brand clarity, UX depth, and technical scalability.

With a background spanning front-end development, product strategy, UX research, and branding, I specialize in designing human-centered platforms that are clear, extensible, and aligned with both user and business needs.

My work sits at the intersection of systems thinking and creative execution — from leading research and shaping early product logic, to building scalable component frameworks in React/Next.js. I bring experience across MVP delivery, modular CMS architectures, and platform storytelling — often bridging technical implementation with strategic UX and brand clarity.

Recent work includes:
– Ocean Matcher (Product Lead): Led UX strategy and MVP delivery for the project-facing side of an AI-powered platform helping ocean-impact projects gain visibility and secure aligned support. My work established core pillars — clarity, readiness, visibility — and will be part of Ocean Matcher’s presentation at the UN Ocean Conference 2025.
– Norway's largest produce distrubitor BAMA Gruppen: Front-end contributor for a logistics platform that saved NOK 8M and won Innsiktsprisen 2023.
– Øya Festival x Fretex: Contributed to the Gulltaggen award-winning campaign site, blending performance, motion UI, and storytelling.
– Gimpville: Currently leading the redesign of Gimpville’s employer-facing brand and digital presence. The system combines messaging clarity with a modular CMS foundation — built to attract elite creative talent and scale with internal content needs.
– NFF (Norwegian Football Federation): Conducted UX research, journey mapping, and stakeholder synthesis for supporter membership and ticketing across NFF’s site and SecuTix. My work clarified pain points, restructured user flows, and informed strategic platform recommendations.
– Bane NOR: Developed accessible UI components for Norway’s public infrastructure portals.
– NoA Ignite Sales Tool: Developed a scalable internal system that enables teams to generate branded proposals from a single CMS source. The tool supports multiple role-based formats and streamlines cross-department workflows using custom-built Sanity components.

🎯 Parallel Roles

I also serve as a Strategic Advisor to CureX Asset Group, where I guide brand and digital positioning for public and private sector initiatives. Through Curex Digital, I lead a systems-focused design and development practice, helping creative teams and startups build products, platforms, and digital foundations with intention.

Earlier in my journey, I worked across digital marketing, sales, and branding strategy — experience that now informs how I design systems that connect technical execution with human and business outcomes.

I hold an Associate’s degree in Front-End Development from Noroff University of Technology and studied mass communication, business, and UX across multiple programs.

I care deeply about clarity — in code, in storytelling, and in the systems behind a product. If you’re working on something that deserves to scale well and connect deeply, let’s talk.